Entering a new market takes more than ambition – it requires insight, local understanding, and a clear plan. I provide strategic and hands-on support to companies looking to expand internationally or launch new products in global markets. With extensive experience in international business development, I help clients navigate complexity and unlock their full market potential.
Organisation & capability building: I help design or adapt the organisation to support a sustainable international presence – including structure, roles, and local leadership.
Market analysis & entry strategy: I conduct in-depth analyses of new markets to identify opportunities, risks, competition, and local conditions. Based on this, I develop clear, tailored go-to-market strategies.
Go-to-market planning: I create practical launch plans, including segmentation, value proposition, pricing, positioning, and channel strategy – all adapted to the market’s unique demands.
Partner & channel strategy: I support the identification and onboarding of local partners, distributors, or reseller networks to accelerate market entry and ensure scalability.
Operational launch management: I lead or support international launch execution – from project management and team coordination to results tracking and strategy adjustment.
Cultural & commercial adaptation: I ensure that messaging, communication, offering, and sales materials are both culturally relevant and commercially effective.
